Social Networking and SEO: Why Engaging Boosts Rankings
by Leah Beatty (that's me!)
SEO means more than just Search Engine Optimization; it also means Start Engaging Others.
But, why should you be engaging your employees, your customers, your potential customers, even your competition? To boost rankings, of course! Wielding Social Media as a tool of mass connectivity is the future of SEO. Gone are the days of only link building on high PR pages (quantity over quality). Say hello to SEO in 2011: connections beyond links and on-page factors. [...]