Social Networking and SEO: Why Engaging Boosts Rankings

Social Networking and SEO: Why Engaging Boosts Rankings
by Leah Beatty (that's me!)

SEO means more than just Search Engine Optimization; it also means Start Engaging Others.

But, why should you be engaging your employees, your customers, your potential customers, even your competition?  To boost rankings, of course!  Wielding Social Media as a tool of mass connectivity is the future of SEO.  Gone are the days of only link building on high PR pages (quantity over quality).  Say hello to SEO in 2011: connections beyond links and on-page factors. [...]